eCommerce

[ad_1] Every day, it seems like more of what we used to do in person or on paper we now do online. From general habits like shopping to more specific things like renewing your driver’s license and registration, we spend more time online than ever before. And the same goes for business — from greater access to information and choice to enhanced convenience, more and more consumers and companies are moving online to do more of their business every …

How (and Why) to Add Ecommerce to Your Hosting Business Read More »

[ad_1] Google discontinued its PageRank browser tool in 2016. Since then search engine optimizers have sought an alternative measure of a site’s authority. That’s because links remain a key ranking factor, especially links from trustworthy sites. SEOs need a metric to know if a site is worth the link-solicitation effort. Thus we now have a …

Stop Using Domain Authority for SEO Backlinks Read More »

[ad_1] As an eCommerce business, it’s essential to use video content in your marketing strategy. Why? Because video is one of the most effective forms of content when it comes to increasing trust, visibility, and sales. In this blog post, we’ll discuss the importance of video marketing and provide tips on how you can create …

How to Use Video Content in Your Strategy Read More »

[ad_1] The sky’s the limit with your Ecwid store! That’s why we’re always adding new tools and settings. To keep you in the loop, here’s a fresh roundup of the most recent Ecwid updates. Check out the latest tools that simplify running your store. These updates will make it more convenient to manage your products, orders, subscriptions, tax invoices, and more. Take new settings for a spin and don’t hesitate …

9 Ecwid Updates That Make Running an Online Store a Breeze Read More »

[ad_1] A majority of B2B buyers in the U.S. now prefer ecommerce to in-person, telephone, or any other purchase channel. That’s according to a recent survey from McKinsey & Company. In “Busting the five biggest B2B e-commerce myths,” a January 2022 article in its “B2B Pulse” series, McKinsey dispels the notion that B2B buyers shun …

Charts: B2B Buyers Prefer Ecommerce Read More »

[ad_1] Compostable, biodegradable mailers and boxes are among 2022’s top environmental fulfillment trends. Consumers and governments expect ecommerce businesses to help lower carbon emissions and move toward sustainability. Online sellers are responding. Retail leaders are changing their operations. It is, however, important to understand the component materials since not everything recyclable or biodegradable is equally helpful. …

Materials behind Sustainable Mailers, Boxes Read More »

[ad_1] Our recent 8-part series on influencer marketing explained the concept and key tactics. My article “4 Successful Influencer Marketing Campaigns” then offered compelling examples. In this post, I’ll explore nine types of influencer marketing campaigns suitable for ecommerce. Giveaway Contests Giveaways are a cost-effective lead-generator and branding vehicle. They also entice audience members to …

9 Types of Influencer Marketing Campaigns Read More »

[ad_1] The evolution of B2B eCommerce from a niche segment of the commercial market to where it will soon equal or surpass traditional channels has been underway for some time now. Propelled initially by SaaS and accelerated by COVID, the B2B eCommerce market is now worth close to $8 trillion (US) and is forecasted to …

The Future of B2B eCommerce: Trends and Statistics Read More »

[ad_1] Landing pages from links in social media bios can grow an audience, sell products, and promote content via social media. What’s more, setting up the page can be easy. Instagram limits links in post descriptions. The limitations have led to the practice of adding the “link in bio” phrase to posts. The idea is …

How to Make an Instagram Link-in-bio Page Read More »

[ad_1] Workspace is Google’s platform of collaborative productivity apps. Workspace does not offer free accounts like G Suite, its predecessor. However, the platform includes robust enterprise-level features at a reasonable price, with plans starting at just $6 per month. Here is a list of Google’s Workplace apps. There are tools for communication, scheduling, word processing, …

21 Google Workplace Apps – Practical Ecommerce Read More »