eCommerce

2021 End-Year Shipping Deadlines

Being an e-commerce brand comes with lots of benefits. But the e-commerce life is not without its hurdles to jump. One of them is a dependency on shipping companies (unless you have your own courier service). In general, an e-commerce business owner doesn’t feel the strain of this partnership, but when an important milestone arises — like a global sales campaign — you have to be sure your shipping partner doesn’t let you down. …

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Google Ads Updates Search Terms Report, Keyword Match, More

Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner. The updates include: More visibility into the search terms report. Changes to keyword phrase match and broad match. “Video action campaigns” …

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Mental Conditioning Is Vital for Entrepreneurs, Says Consultant

Lauren Johnson says high-performing entrepreneurs have similar characteristics as professional athletes. Both have mental traits that lead to inevitable success. She first observed those qualities when working for the New York Yankees, teaching mental performance to accomplished baseball players. Johnson now consults with executives, entrepreneurs, military members. She told me, “I teach people how to …

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7 Strategies to Boost Sales With Facebook Marketing

Facebook is one of the most used sales and marketing social media channels. There are nearly 3 billion Facebook users worldwide. In the U.S. alone, around 86% of internet users with annual household incomes above $100K use Facebook. As a small business owner, you’re missing out on a lot of revenue if you don’t have a Facebook marketing presence. When done properly, Facebook marketing can help you slash your customer …

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Getting Ready for Black Friday & Cyber Monday Now

In this bonus episode, our podcast host RichE covers a few things that you should do to get ready for Black Friday and Cyber Monday this year. You have about a month and a half to prepare for the busiest shopping time of the year, so don’t wait until it’s too late! Listen to RichE map out a simple but effective holiday season strategy for your small business through: Creating videos Posting ads …

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Scale Your eCommerce Business Through Experimentation and Data-Driven Pricing

In order to achieve success in your eCommerce business, it is vital to learn how to best establish a good foundation for your growth strategy, first and foremost. Afterward, it would be much easier for you to offer constant support to, and even maximize, your future progress.  With consumers shifting to digital channels, companies have been experiencing exponential …

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Getting Started with In-house Fulfillment

Many emerging ecommerce businesses start in someone’s garage or kitchen. They store, pack, and ship from a home base and control all the activities.  But even established sellers sometimes opt for fulfilling in-house. The benefits include: Quality control for packing, presentation, shipping, surprises. Elevated customer experiences for speed, communication, support. Branding and materials for customized …

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3 Rule-breaking Product Pages, Designed for Conversions

Most ecommerce platforms have a standard layout. Their product page designs are relatively conventional, with a left-to-right display and a dominant image. Calls-to-action almost always appear near the top, especially on mobile. But the norm isn’t always the best. Brands that understand their audiences can defy convention and leverage prime real estate to boost conversions. …

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