Google Search Console is essential for optimizing organic rankings because its data comes straight from Google itself. No other tool provides Google’s direct experience in crawling, indexing, and ranking your site. Getting started with Search Console is easy. I’m a professional search optimizer who relies on Search Console near daily. Here are my six most …
It’s been a wild ride for Rick Wilson. He started in ecommerce in the 1990s as a salesman with Miva, the pioneering platform. In 2007 he joined an investor group that purchased the business. Fast forward to 2022 and Wilson is now Miva’s CEO. He recently completed the company’s second capital raise and authored a …
The business of sending and receiving retail and wholesale payments is booming worldwide. That is according to the Boston Consulting Group’s “Global Payments 2021: All In for Growth,” (PDF) its 19th annual report on the payments industry. Credit card acquirers (i.e., merchant account providers), processors, and networks experienced only slight revenue declines at the outset …
Charts: Growth of Global Payments, Cryptocurrencies Read More »
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Designers commonly claim their role is critical to ecommerce success. Yet non-designers often counter by citing Amazon and other high-converting sites that are, seemingly, design agnostic. Designers are right in that appearance and layout play a key role in conversion but not how many have understood it. Trends and styles may look attractive at first, …
Ecommerce Design Is Critical (but Misunderstood) Read More »
Mobile game developer Zynga has agreed to be acquired by Take-Two Interactive, publisher of the Grand Theft Auto franchise, for $12.7 billion. The move will give Take-Two an advantage in growing its mobile business through Zynga’s library of games, deep bench of mobile programmers, 183 million monthly active users, and programmatic advertising platform that uses …
Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Wishpond completes acquisition of Winback, adding SMS …
Paid newsletters are driving profits in the creator economy. Podcasters, YouTube personalities, bloggers, musicians, business coaches, and the like are collectively called creators. Creators who are compensated directly or via a social platform represent the creator economy. And the creator economy is one of the fastest-growing forms of ecommerce. Paid Newsletters Paid newsletters are becoming …
Marketing a brand on TikTok is harder than it appears. Hours of video footage could result in mere minutes of useful content. Editing is tedious and time-consuming. Ryan Magin, the founder of Viral Edits, an agency, knows the difficulties firsthand. He told me, “I got started making videos about BMX training and selling DVDs out …
Two behemoths are locked in a battle for consumer spending and loyalty. For over two decades Walmart dominated brick-and-mortar retail while Amazon ruled online. Now they are on a collision course as each makes inroads into the other’s turf. What follows are comparisons of their operations and strategies. Omnichannel Selling Both companies have embraced omnichannel …
Amazon, Walmart and the Epic Battle for Consumer Spending Read More »