eCommerce

21 Years In, 2BigFeet Charts Opportunities, Growth

Where can you find a size 24 men’s shoe? At 2BigFeet.com. Brandon Eley co-launched the business in 2000, before Google AdWords and long before Facebook and Shopify. “We’ve seen a lot of changes in 21 years,” he told me. “Keyword stuffing was legitimate search engine optimization back then. We’ve witnessed the rise of online advertising …

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Ecommerce Briefs: Walmart; Amazon Logistics; Holiday Shopping

“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this installment, I’ll focus on Walmart’s ecommerce activity, Amazon’s parcel delivery, and consumers’ holiday shopping intentions. Walmart Earlier this month Walmart announced a partnership with Netflix to sell products from the streaming service’s popular kids’ shows. Called Netflix Hub, it …

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2Inspire Series – Interview with Tamara Grominsky, Chief Strategy Officer at Unbounce

We are back with another episode of our 2Inspire Interview Series, where we feature entrepreneurs, managers, experts, and creatives from the eCommerce landscape who are eager to share their insights, stories, and know-how to help you scale your online business.   For this episode, we had the pleasure to have an engaging talk with Tamara …

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22 E-Commerce Tips for Your Holiday Marketing Campaigns

Oh my, it’s already October! You get what it means for e-commerce merchants. The holiday season is coming. Sales. More sales than in the years before. So skipping the curtsey: let’s get ready. Here are 20+ ideas for nailing your holiday marketing campaigns. If you have an online store with Ecwid E-commerce, all of them can be easily implemented, so make sure you’re using your store at full tilt. 1. Show …

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A New Guide to Holiday Promotions for E-Commerce Stores

Last update: September 29, 2021. For retailers, there’s no better season for business than the holiday season. As Summer fades into Fall, and Fall into Winter, shoppers splurge on holiday gifts and goodies for their loved ones. Especially after a global pandemic has kept millions of people in their cities and homes, leaving vacation budgets untouched. Festive season spending in the United States (Deloitte) How can your e-commerce store …

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10 New Ecwid Tools to Upgrade Your Social Selling, Payments, and Store Design

We know you’ve been waiting for it. So we’re happy to report it’s that time again—time to give you a rundown of the latest and greatest Ecwid feature updates! In this roundup of updates to Ecwid we’ve made in the past few months, we’re summarizing all the new tools we’ve created to up your selling game. This list is chock full of features to help you work with new sales channels, attract customers with even …

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Use an Omnichannel Approach to Create the Ultimate Customer Experience

Omnichannel commerce, a multiple-channel, integrated approach that gives shoppers an optimized, integrated and seamless experience no matter whether they are shopping in-store, online, or with various devices, is here to stay. The sizable growth of digital shopping, driven by technological advancements and the onset of the global pandemic, has escalated the need for businesses to …

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Are You Ready to Ramp up Your Holiday eCommerce Sales?

Updated in October 2021.   Every annual holiday is an opportunity to engage with your customers and drive sales, yet nothing beats the celebrations streak during the last quarter of the year. The holiday “commercial” season formally begins in October, with Halloween, continues with Black Friday and encompasses a slew of holidays up until Christmas. …

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4 Reasons to Use Dynamic Search Ads

Dynamic search ads access your website content and deploy artificial intelligence to generate headlines, bids, and targeted search terms automatically. These easy-to-deploy text ads are like the Swiss Army knife of digital promotion: They work well in many situations. Moreover, dynamic search ads (DSAs) are similar in concept to search engine optimization. Something Like SEO …

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