eCommerce

2Checkout Helps Merchants Selling in India Meet New Tax Requirements

For eCommerce merchants, India is undeniably among the most promising markets today, having seen double-digit growth—12% or greater—year over year since 2014. Last year, India was in the top five countries for online consumer sales, accounting for over $64 billion dollars in revenue.     Popularity of online shopping in India shows great potential What’s most surprising—and encouraging for even more exponential …

2Checkout Helps Merchants Selling in India Meet New Tax Requirements Read More »

3 Optimizations for Google Shopping Campaigns

The benefits of Google Shopping are compelling. Advertisers consistently experience strong revenue, traffic, and return on ad spend while often paying less per click than standard search campaigns. Still, the performance of Google Shopping ads, like all ads, could plateau. Thus continuous optimizations are key to sustaining results. This post highlights three ways to optimize …

3 Optimizations for Google Shopping Campaigns Read More »

Social Media for eCommerce Businesses

Social media has become one of the most dependable and powerful sales tools for eCommerce businesses. Companies can go the patient route with building an organic following or the more direct route, with highly-target ad campaigns.   With 35% of millennials (and a significant number of older shoppers) making purchases via social media, there has never been a better time …

Social Media for eCommerce Businesses Read More »

21 New Social Media Tools for Merchants in 2021

New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more. Facebook Facebook introduces Horizon Workrooms. To help people work remotely, Facebook has launched an open beta …

21 New Social Media Tools for Merchants in 2021 Read More »

Software Exec Shifts to Bicycle Components, and Thrives

Brian De Groodt launched Dispatch Custom Cycling Components in 2018 after a long career in enterprise software. The company sells bicycle headset caps, which sit atop the stem connecting handlebars to the frame. Customers can customize the caps, adding uniqueness to their bikes. He told me, “We don’t just sell headset caps. We sell inclusivity. …

Software Exec Shifts to Bicycle Components, and Thrives Read More »

Will the Creator Economy Embrace Ecommerce?

As the so-called creator economy evolves and expands, ecommerce could become a significant revenue channel, helping to create new business models and drive the development of new commerce platforms. The terms “creator” and “creator economy” are a little ambiguous, perhaps because the idea of a creator is relatively new. For example, writer and consultant Hugo …

Will the Creator Economy Embrace Ecommerce? Read More »

Ecommerce Briefs: Amazon v. Walmart, Prime Members, E.U. Sellers

“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this installment, I’ll focus on Amazon’s omnichannel growth and Prime membership, as well as acquisitions of third-party Amazon sellers in Europe. Amazon Overtakes Walmart Amazon’s revenue was expected to surpass Walmart’s next year, but The New York Times reported it …

Ecommerce Briefs: Amazon v. Walmart, Prime Members, E.U. Sellers Read More »

How to Use TikTok to Drive Interest for Your Business

Unless you’ve been living under a rock or on the Moon, we bet you’ve heard of TikTok! It’s one of the most popular social media platforms around today. Love it or hate it, with over 1 billion monthly active users, TikTok can be an excellent way to grow your reach as a small business owner. TikTok is all about short videos which are used in creative ways. Why not harness your creative potential …

How to Use TikTok to Drive Interest for Your Business Read More »

11 Product Page Features to Drive Conversions

When it comes to compelling product pages, less can be more. Cluttered pages distract from selling points. Focus on the crucial details. Embrace a minimalist approach to lessen the thinking process and close the sale. Do not, however, eliminate detailed descriptions. Rather, summarize what’s important first — perhaps with icons and images — and then …

11 Product Page Features to Drive Conversions Read More »

Scroll to Top