eCommerce

11 New Social Networks for 2022

Here is a list of new and emerging social networks to explore in 2022. There are networks for developing professional relationships, messaging in real-time, sharing experiences in audio, and exploring augmented reality. Several of these networks offer ad-free environments with enhanced privacy. Octi Octi Octi is a new social network that uses augmented reality to …

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Product Photography, Part 14: Optimizing for Speed, Search

The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images, following “Part 1: Choosing Backdrops,” “Part 2: Selecting Tripods,” “Part 3: Artificial Lighting Basics,” “Part 4: Angles and Viewpoints,” “Part 5: Choosing a …

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Charts: Ecommerce in Southeast Asia (Stats, Outlook)

Southeast Asia is set for explosive ecommerce growth. A new report from Bain & Company provides the details. The report, “e-Conomy SEA 2021,” (PDF) covers six countries: Vietnam, Thailand, Philippines, Malaysia, Singapore, and Indonesia. It’s the culmination of multiyear research and analysis from Bain, Google Trends, and Temasek, an investment firm owned by the government …

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Make the Holidays Work in Favor of Your Business Success

The holiday season provides unique opportunities for eCommerce merchants to acquire new customers, engage existing clients, and employ tactics to build retention and customer loyalty. In a recent webinar presented by 2Checkout (now Verifone) and hosted by Lorraine Marquis, Head of Digital Sales, America, two guest panelists shared their strategies and tactics for holiday customer …

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3 Ways Google’s Search Console Improves Organic Clicks

Google’s Search Console is one of the most helpful search-engine-optimization tools. Unlike most SEO platforms, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings. Using Search Console 1. Find search snippets with a high click-through …

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How to Launch a Poster Store Online: The Complete Guide

Got a design idea that you think would look awesome on a poster? Want to sell it online? This blog post walks you through how to make that happen—from creating your design to printing them and bringing in sales. What’s great about selling posters is that this business model doesn’t require deep product knowledge, and modern technology lets you automate most of the processes involved. Keep reading to get …

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The Best Ecommerce Content for Instagram

Instagram is a marketing powerhouse. According to Hootsuite, 81% of Instagram users have used the social network to research and discover new products and services. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I’ve collected in this post seven types of content ecommerce merchants …

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What are the Benefits and Challenges of Using a Merchant of Record?

Business across borders has been picking up pace quickly, increasing the need for safe and secure payment solutions. In May 2020, cross border eCommerce sales in the United States saw a 42% increase compared to the previous year. China takes a comfortable first place globally when it comes to cross-border sales, with more than $100 …

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It’s a New Normal for Ecommerce in 2022

The pandemic has accelerated the worldwide digital transformation. Online businesses have opportunities for massive growth. But it comes with a cost: elevated consumer expectations. Merchants who opt for “business as usual” may find survival difficult. Now is the time to prepare for ecommerce in a post-Covid world. Here are five essentials every online store must …

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