eCommerce

Ecommerce Product Releases: August 31, 2021

Here is a list of product releases and updates for late August from companies that offer services to online merchants. There are updates on social commerce, cybersecurity, global tax management, omnichannel advertising, and buy now, pay later. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Affirm and Amazon partner on buy-now-pay-later purchasing. Affirm …

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API vs SDK: What’s in a Name?

Technology sure loves its acronyms and initialisms, doesn’t it? Pick a tech-heavy industry and you’re sure to be inundated with acronyms IRL ASAP! But YOLO, right? And you don’t want to risk FOMO, LOL. But using acronyms and initialisms takes for granted that everyone knows what they mean, which usually isn’t the case. For instance, if you aren’t a developer or have no experience building software or websites, you …

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 Maximize eCommerce Sales Using Affiliate Marketing

Effective selling requires a highly engaged and specific audience. What eCommerce affiliate marketing effectively does is leverage such audiences from third parties: you partner with someone with an impressive following to promote your products and reward them with commission. The more of your product that’s sold, the more money the affiliate earns. The specifics for …

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Quora and Reddit: Dos and Don’ts for Ecommerce Marketers

Quora and Reddit provide opportunities for merchants to engage with prospects while demonstrating expertise. I’ll offer tips for using both platforms in this post. Quora Quora is a user-generated question-and-answer site. Merchants can respond to queries relevant to their niche, which can raise awareness and show competence. Marketing on Quora comes from replying to the …

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Last-mile Delivery Attracts New Services, Providers

With the holiday shopping season approaching, retailers and carriers are rolling out new delivery services. Smaller third-party providers are also entering the market, as last-mile delivery remains the most troublesome part of the package handling process. Inadequate Capacity Demand for package delivery during the 2021 holiday season is projected to exceed capacity by about 5 …

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‘Five Forces’ That Make or Break Consumer Brands

Creating a consumer brand involves identifying competitive advantages, gaps, and unmet needs. But how is that done? One solution is Michael E. Porter’s five competitive forces. Porter is a Harvard Business School professor. He first wrote about the five forces in a 1979 article, “How Competitive Forces Shape Strategy.” He has since added to the …

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