eCommerce

Setting Up Google’s Performance Max Campaigns

Performance Max campaigns were a primary focus of Google’s Marketing Livestream event last year. Now available to all advertisers, Performance Max shows ads across the Google, Search, and Display networks via a single campaign. Submitting a product feed, image and text assets, and audience signals enables ads across Google’s inventory. Machine learning models then optimize …

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SaaS and Subscription Trends for 2022, According to Experts

SaaS and subscriptions businesses have seen fantastic growth over the past couple of years. A considerable number of companies moved to the digital landscape, and a transition to SaaS brought some predictability in terms of revenue. This year, subscription eCommerce sales reached $26.67 billion in the United States, and the number of sales will further …

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SEO for Google’s ‘People also ask’

Google’s search results pages are evolving. New elements and sections present organic-traffic opportunities. One of the most useful is “People also ask.” It’s a standalone section on the results page that lists users’ questions related to the query. “People also ask” lists users’ questions related to the query. According to Mozcast, “People also ask” appears …

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Charts: U.S. Retail Ecommerce Sales Q3 2020 – Q3 2021

According to the U.S. Department of Commerce, ecommerce retail growth in the United States slowed in the quarter ended Sept. 30, 2021. The U.S. retail ecommerce sales estimate (PDF) for Q3 2021, adjusted for seasonal variation but not for price changes, was $214.6 billion, down 3.3% from Q2 2021. The Department of Commerce defines ecommerce …

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5 Content Marketing Ideas for February 2022

In February 2022, content marketers will find no shortage of article or video ideas, from politics and music to health and helpful information. Content marketing is the act of creating, publishing, and distributing content such as articles, podcasts, or videos to attract, engage, and retain customers. Content marketing is a keystone for search engine optimization …

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Some Best Practises for Converting Traffic

A high-converting landing page can be a website’s most valuable asset. Despite how effortless a high quality landing page often looks, a truly effective landing page doesn’t happen by accident. It requires careful planning, design, testing, and execution. When optimized the right way, it can be just as powerful (and profitable) as a live salesperson. But don’t just stop at one! According to research, the more landing pages you build for your website, …

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‘I Like Starting Things,’ Says Serial Entrepreneur

Peep Laja is a launcher. Having arrived in Austin, Texas, 14 years ago from Estonia, he launched CXL, a conversion optimization firm that morphed into e-learning. Then he launched Speero, a consultancy, and then Wynter, a SaaS platform for B2B buyer intelligence. All three are thriving. “I’ve always been entrepreneurial,” he told me. “I like …

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