Getting Ready for Black Friday & Cyber Monday Now



In this bonus episode, our podcast host RichE covers a few things that you should do to get ready for Black Friday and Cyber Monday this year.

You have about a month and a half to prepare for the busiest shopping time of the year, so don’t wait until it’s too late!

Listen to RichE map out a simple but effective holiday season strategy for your small business through:

  • Creating videos
  • Posting ads
  • Retargeting
  • Email marketing.

You’ll also find out what you need to work on right now so that your website is ready for the rush of holiday shoppers.

Here’s a list of podcasts and books mentioned in the podcast. Think of this additional reading/listening as a crash course on upgrading your holiday marketing strategy:

  • Episode #75 with Josh Berkstreer, Head of Education at Ecwid on holiday success plan
  • Episodes #76 and #88 with Ricardo Lasa from Kliken on Google Shopping
  • Episode #69 with Dennis Yu on creating Facebook video ads quickly and easily
  • “Twelve and a Half” by Gary Vaynerchuk
  • “UnReceptive” by Tom Stanfill.

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